The Japanese crypto exchange Bitpoint signed a contract with the famous football player Keisuke Honda. The sportsman will be engaged in promoting the company.
The Bitpoint’s website reported that Honda has already participated in the filming of the platform’s commercial in Hollywood. In the video, while training in the gym, he says he wants to be the number one in the world.
The media also reported that the footballer will receive a $40 million-worth cryptocurrency as part of the cooperation with Bitpoint. The amount is not confirmed officially, but the company's website notes that Honda will receive royalties in digital money.
Keisuke Honda is one of the most successful football players in Japan. He played for such clubs as "Milan" and “CSKA”. In August, Honda moved to the Australian "Melbourne Victory" and at the same time became the head coach of the national team of Cambodia.
Also, the 32-year-old footballer created the venture fund Dreamers Foundation. Honda is also a representative for youth in the UN Foundation. Within the framework of this activity, he opened more than 60 football schools in several countries.
WHY IS IT IMPORTANT?
- Crypto world and football actively interact. Famous players become ambassadors of crypto companies and promote their own tokens. And startups get an opportunity to make themselves known in the global sports market and improve their image through cooperation with idols.
- In August, another famous Japanese football player Shinji Kagawa signed a similar contract with the GMO Internet Group. Since 2016, Kagawa has been the ambassador of the Z.com brand.