Social investment platform eToro announced a partnership with seven football clubs of the English Premier League. The deals were paid using Bitcoin.
The partnership is designed to popularize the blockchain and cryptocurrencies, as well as eToro products. The agreement is signed with the clubs Brighton & Hove Albion, Cardiff City, Crystal Palace, Leicester City, Newcastle United, Southampton and Tottenham Hotspur.
Integration of the blockade and the cryptocurrency at football stadiums, and in the football industry in general, is the main goal of the partnership between the crypto exchange and football teams. However, eToro has not disclosed any details yet.
WHY IS IT IMPORTANT?
- According to company representatives, eToro was the first to bring cryptocurrencies to the Premier League.
- Representatives of the company are also confident that the blockchain is able to solve various problems associated with the distribution of tickets for matches. The distributed ledger technology will make this process more transparent and will provide protection from counterfeiting.
- Last week, UEFA confirmed that they are preparing to launch a blockchain-based system for selling tickets to football matches. UEFA also clarified that this is only the first step in a multi-year process of integrating innovative technologies.