Bank Survey Suggests Crypto Interest Craze
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June 27, 2018
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The Sociological center Ipsos MORI conducted a survey of the population of Europe, Australia, and the United States. According to the research, the number of holders of cryptocurrency can triple in the near future.

Why it is important

  1. The world popularity of cryptocurrency is growing. According to a recent study by Capgemini, about 30% of wealthy people express a "high" interest in crypto-investment. At the same time, among young millionaires about 70% of the crypto sphere are observed, and only 13% of millionaires over 60 years old.

The well-known sociological company, Ipsos MORI, conducted a research commissioned by ING Bank. The survey was conducted in March-April 2018 and covered about a thousand citizens in each of the 15 countries involved. In the opinion of 35% of respondents, the cryptocurrency is "the future of online shopping". The same number of citizens believe that the cost of digital tokens will grow in the coming year.

According to the study, 9% of respondents are holders of crypto currency, 25% of respondents said they plan to purchase virtual currency in the future. 18% of Turkish citizens own digital tokens, which is the highest among countries. While in Luxembourg only 4% of people have such investments.

66% of Europeans heard about the crypto currency, among men this percentage is 77%, and among women - 55%. In all countries involved in the survey, more than half of the population know about digital tokens, the highest in Austria (79%) and Poland (77%).

The Best In Cryptocurrencies from Alaska to Washington

Earlier RewardExpert analyzed search traffic and geographical data to find out which US states are most interested in cryptocurrencies. Researchers parsed Google Trends traffic for five keywords: “cryptocurrency”, “Bitcoin”, “Ethereum”, “Ripple”, and “Litecoin” to determine the states most interested in cryptocurrencies.

By Ekaterina Ulyanova

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