Hot-dog maker Oscar Mayer has launched a cryptocurrency called Bacoin, the first-ever cryptocurrency backed by the gold standard of Oscar Mayer Bacon, the company announced on Monday.
Starting today, Oscar Mayer is giving away a limited amount of Bacoin that fans can mine, track the value of and cash out for real packs of Oscar Mayer Bacon at OscarMayerBacoin.com.
“Oscar Mayer is the gold standard of bacon because of our dedication to hand-selecting the best cuts and then naturally sugar curing and naturally hardwood smoking our bacon,” said Matt Riezman, brand manager for Oscar Mayer.
“Add to that our proven expertise in the bacon-tech space, Bacoin is poised to deliciously revolutionize the cryptocurrency market,” he added.
Similar to other cryptocurrencies, the value of Bacoin can be volatile. However, Bacoin stands out by the fact that Bacon lovers can boost value by spreading the news via Twitter and email on OscarMayerBacoin.com.
By Siranush Ghazanchyan