Dubai’s Department of Tourism and Commerce Marketing (DTCM) has launched a blockchain-enabled marketplace that connects potential buyers directly to hotels and tour operators, the Government of Dubai Media Office said in a statement.
Dubbed Tourism 2.0, the platform is part of DTCM’s contribution to the Dubai 10X, an initiative that seeks to place Dubai government entities 10 years ahead of all global cities across various sectors.
“By increasing the pace of digital transformation in the travel sector, Dubai is positioned to expand tourism by bringing innovative start-ups into the ecosystem, which will ultimately deliver value in terms of higher and faster visitor conversion, and greater GDP impacts,” said Helal Saeed Al Marri, Director General of DTCM.
"As the pioneer in adopting the most secure and transparent virtualization technology in the tourism sector, we will be able to streamline booking processes and create democracy in travel for all,” he added.
Dubai’s Tourism Vision 2020 has set a goal of welcoming 20 million visitors per year by the year 2020, and Tourism 2.0, is expected to bring the city one step closer to achieving the goal.
Tourism 2.0 is planned as a consumer-friendly platform that will enable travelers to design personalized travel experiences in Dubai.
By Siranush Ghazanchyan