Tennis star Caroline Wozniacki has been named the global ambassador of “Lympo”, a blockchain-based app that incentivizes exercise and good health practices.
Lympo rewards users who meet their milestones, for example, running 5 miles a week, with LYM tokens. The tokens can be spent to buy further fitness and wellness products and services.
Wozniacki has been named by Forbes as the world's most influential female athlete. She is ranked 8th on the list of the Most Powerful Women in International Sports 2018.
Wozniacki, who is the first female athlete to endorse a blockchain product, said: “Sport is my life and what motivates me every morning when I wake up to work hard and be the best I can be. I believe in Lympo’s goal to encourage people to exercise and be healthy."
Lympo’s ICO has already concluded, raising roughly $8.3 million.
By Ksenia Batanova