Dow Jones Media Group has teamed up with privacy web browser Brave Software to test blockchain technology usage in digital publishing.
The two organizations announced plan to test a number of innovative solutions in the news and information space, including delivering content via Brave’s blockchain-based digital advertising and services platform.
Barron’s and MarketWatch will become verified publishers on the Basic Attention Token (BAT) platform, developed by Brave.
“Our partnership with Brave is an exciting and innovative step for Dow Jones Media Group,” said Daniel Bernard, SVP, Barron’s.
“As global digital publishers, we believe it is important to continually explore new and emerging technologies that can be used to build quality customer experiences.”
Brendan Eich, CEO and co-founder of Brave, said the new model reconnects users and publishers without compromising privacy.
“We look forward to our users enjoying Barron’s and MarketWatch premium newsletters,” he added.
Brave will provide access to premium content from Dow Jones Media Group to a limited number of users who download the Brave browser on a first-come, first-serve basis.
The price of Basic Attention Token (BAT) surged on the news. The digital currency has gained 27,28% over the past 24 hours to reach $0,363315, according to CoinMarketCap.com
By Siranush Ghazanchyan