Barcelona star Leo Messi has signed an endorsement deal to represent Sirin Labs, a company creating Blockchain based hardware for the crypto community, Finance Magnates reported.
Moshe Hogeg, founder and CEO of Sirin Labs indicated that they want to secure a long-term partnership with the world’s top-rated footballer.
Leo Messi wrote on his Facebook page that he is happy to join the Sirin Labs project as an ambassador to “make blockchain more accessible through its next operating system for smartphones!”
He added in a promotional paid post: “I am usually busy trying to decentralize defenses and after digging deeper into Blockchain and decentralized systems, I’m excited to join Sirin Labs as an ambassador to make blockchain more friendly with their upcoming operating system for smartphones!”
Sirin Labs has recently revealed an all-in-one PC for the blockchain generation and the crypto crowd. The company’s line of blockchain-based products and services is mainly aimed at the existing cryptocurrency community.
As such, the team is betting heavily on a large market opportunity right behind the vast number of Messi’s lovers, most of them may haven’t heard of the blockchain revolution.
Messi has one of the most valuable reach across Facebook, Instagram and Twitter, with an estimated worth of more than $500,000 per post. This makes him one of the most valuable soccer player and athlete overall on social media.