Icelandic music star Bjork will be giving away free cryptocurrency with her next album. Fans that purchase “Utopia” will receive 100 Audiocoins alongside their purchase, in collaboration with British blockchain startup Blockpool, Inverse reported.
Launched two years ago at the MIDEM music conference in Cannes, France, Audiocoin (currently worth around $0.19 each) is aimed at integration with existing music platforms.
“People have done things with crypto and artists before, but this is the first time a global artist has done anything like this,” Blockpool CEO Kevin Bacon told Musically.
“While it will be interesting to see how the crypto community responds to this, Utopia is also a gateway for people to go into crypto for the first time. Björk is the best artist in the world we could imagine doing this.”
Björk plans to give fans the chance to earn more Audiocoins , along with other "crypto rewards", by interacting with Bjork online and attending her concerts. However, her team has yet to settle on the finer details of how fans can earn more coins.
“Utopia” is set for release on November 24.