Popular sports brand Nike has just announced it is working on the development of .Swoosh, its own Web3 platform.
According to the company, with its help, Nike plans to promote virtual shoes and other products for the metaverse.
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.Swoosh is currently in beta testing and the first collection is expected to launch next year.
Nike has said community members will "soon" be able to use these items in digital and immersive games.
Nike acquired NFTs studio RTFKT, which specializes in creating collectible items for the metaverse, in December last year.