Michael Saylor, MicroStrategy's CEO, has said in a letter to shareholders accompanying the company's annual report that an innovative strategy to buy and hold Bitcoin will provide software vendor MicroStrategy with a "bright future" for the coming years. He has said:
"In 2020, we took bold steps to shield our company, protect our people, and preserve shareholder value in the face of the COVID-19 pandemic. [...] We adopted Bitcoin as a primary treasury reserve asset."
Last year, MicroStrategy expanded its program to buy BTC. The company began acquiring the asset through equity, debt financing and a share of the proceeds. The company's CEO has said:
"As of April 14, 2022, MicroStrategy remains the largest publicly traded corporate holder of Bitcoin. MicroStrategy, together with its subsidiaries, holds 129,218 Bitcoins acquired at an aggregate purchase price of $3.97 billion and an average purchase price per Bitcoin of approximately $30,700."
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According to him, the company's crypto strategy has not only increased its value, but has also led to greater recognition, which has helped attract customers.