The U.S. crypto exchange created by Cameron and Tyler Winklevoss, Gemini, has begun an aggressive advertising campaign, claiming itself as "a regulated place to buy, sell, and store crypto."
It seems that in this way, the exchange is trying to break out in the race for the leading position in the monetary capital of the world from the very beginning of the year.
And frankly, it has all the necessary resources for that achievement. For instance, previously, the exchange signed a strategic partnership with institutional investor trading platform Omniex to attract big players to the crypto market.
Moreover, Gemini created its own stablecoin to promote itself as one of the leading players in the crypto sphere.