Influencer marketing is among the most preferred tactics of modern marketing strategies for brands. New and existing products often leverage the reach and goodwill of leading influencers to tap into larger markets and audiences. This method has worked great for brands as the number of social media platforms continues to grow.
While influencer marketing has been largely limited to Web2, two of the most followed crypto influencers, MMCrypto and CryptoMo, are bringing “influencer marketing” onto the blockchain.
With roughly 600,000 followers between them, crypto content creators MMCrypto and CryptoMo, are using their in-depth knowledge of the industry to develop a community-driven on-chain venture that anyone can get aboard. Dubbed “VLaunch,” this project was originally scheduled to launch in November, but has been pushed back so the duo can add more features to the platform before delivering it to their global audience.
The core idea of VLaunch is to provide the infrastructure that will allow influencers to leverage their collective audiences to help up-and-coming crypto projects gain more mainstream attention.
Prominent Investors And Influencers Are Backing The Initiative
In the last couple of years, there has been a significant surge in the need for crypto-related content as more and more people are becoming aware of the ongoing developments of cryptocurrencies. While social media channels are playing their part to help spread awareness, there is a noticeable absence of “actual educational materials” for beginners.
Dozens of leading social media influencers are gradually foraying into this niche, creating their own crypto-focused Youtube channels, publishing short educational content on Reels, TikTok, Reddit forums, Discord communities, and many other places.
VLaunch aims to fill this void and build a community of crypto influencers, projects, and the global population. The platform will bring together hundreds of crypto influencers from different social media platforms to add more value to and streamline the launch initiatives of new projects. To promote programmable transactions and create an open financial system, VLauch plans to use a bundle of fiat-pegged stable coins algorithmically stabilized via its reserve cryptocurrencies called VPAD coins.
Accordingly, the idea has attracted significant attraction from investors and the general public. The VLaunch community is growing by thousands of enthusiasts daily, with the Telegram community already crossing 100,000 members. VLaunch will also distribute 30 million tokens to its community members for free and support multichain transactions across Ethereum, Binance Smart Chain, Polygon, Fantom, and several others.
Explaining the vision behind VLaunch, MMCrypto (Christopher Jaszczyski) notes:
“I missed out on Axie Infinity, for example, I missed out on Decentraland. Actually, I wanted to invest in the ICO back then. These things made like 100s and even 1000s of X’s, so we just thought: we want to get our community in completely for free…the whole space is gonna be big.”